Buyout Investments

Aixam Mega

Activity

Aixam Méga is the European no. 1 in the design, manufacture and sale of vehicles that can be driven with no driving licence with market share in Europe of 36%.
Capitalizing on its technical expertise, Aixam Méga designs, produces and sells two categories of vehicles as follows:

• A range of four-door sedans and convertibles under the Aixam brand
• A range of commercial vehicles under the Mega brand

Aixam Méga controls the entire value added chain via 2 production-assembly plants in Chanas and Aix-les-Bains.
In France, the vehicles are marketed by a network of 107 distributors and 84 sales agents which gives Aixam Mega a very structured sales organization with extremely wide geographical coverage.
In its main export markets, Aixam Méga copies its French sales organization by establishing a very dense and focused distribution network.
Aixam Méga is a leading company boosted by a strong brand, proven capacity for innovation and top-of-the-range technical expertise.

Strategy

Backed by our support, Aixam Méga’s strategy is based on the following:

• Build on the company’s market leadership in France by launching new products more often based on technical innovation
• Pursue growth in exports by improving the distribution organization in the main countries and by seizing major new export opportunities
• Step up growth in new markets