Brainsonic opens its capital to AXA Private Equity Paris, 23 January 2007.

Axa Private Equity invests in Brainsonic, a European leader in rich media contents production and Corporate WebTV portals. This cash is to boost the company’s development and strengthen its European leadership.

Brainsonic is a pure player specialized in rich media contents production and WebTV portals dedicated to corporate communication, marketing and training. Brainsonic was created in 2003 by a team of Internet pioneers and has known a three digits growth every year both in France and in neighbourhood European countries. “We are basically on the same 200% growth path again for 2007” confidently states Jean-Louis Benard, CEO of Brainsonic.

With its Corporate WebTV Portals, Brainsonic managed to seduce numerous corporate customers, political parties, media or communities (asset management!) with a highly ergonomic, web 2.0 based, ASP portal. Such a solution allows Brainsonic customers to have their own private and controlled “TV Channel” at a very competitive price to communicate to their prospects, resellers networks, or even, manage in a very innovative way their whole worldwide internal communication!

For rich media contents production (Videomails, Webcasts and any other interactive video contents accessible on-demand over the Internet), Brainsonic has, thanks to a unique industrialized approach, cut the retail price of those contents by up to 5 folds, guaranteeing at the same time a professional quality and timely delivery. Such quality/price positioning brings to Brainsonic’s customers the possibility to adopt full “video-based” communication, marketing or training strategies.

This capital increase with AXA private Equity will enable Brainsonic to accelerate its European expansion but will also provide all the necessary means and infrastructure for external growth projects.
Jean-Louis Bénard had already relied on AXA Private Equity for F.R.A., his former company: “We know each other very well. AXA Private equity, beyond the capital brought to our company, is above all a partner for us. They have available both an impressive financial capacity and team to support Brainsonic with any external growth projects we could consider“

For Laurent Foata, Director of AXA Private Equity, « On the Web 2.0 market, Brainsonic is one of the rare actors with such of a highly profitable growth. The team is dynamic and has proved for now nearly four years the relevancy of Brainsonic offerings to help companies to communicate, train and sell more efficiently!”

* Rich Media: it refers to the combined use of video and other media such as images, text and flash animations over the Internet. The rich media synchronizes thus several kinds of media within a web page therefore strengthening the impact of the messages in a marketing, communication or training context.

About Brainsonic:

Brainsonic is one of the European leaders in the production of rich media contents and Corporate TV Portals, for communication, sales & marketing as well as training. The methodology, the team and the tools developed by Brainsonic enable companies to intensely use contents combining the media Internet with the media such as audio/video. Amongst Brainsonic’s customers: Adobe, AstrZeneca, Borland, Boursorama, Fortis Investment, IDC, IBM, Microsoft, Pinault-Printemps-Redoute, Unilog Management, Valtech...

Contact:

Brainsonic:
28, rue Meslay – 75003 PARIS
Jean-Louis Bénard
Tel: +33 (0)158 28 19 20
www.brainsonic.com – info@brainsonic.com

AXA Private Equity:
20, place Vendôme - 75001 Paris
Tel.: +33 (0)144 45 92 20
www.axaprivateequity.fr